Prensa

Background

Industry observers have long anticipated a degree of restructuring following Hilton Grand Vacations' (HGV) acquisition of Diamond Resorts in August 2021. Recent communications issued to owners at eight affected resorts appear to confirm that this process is now underway.

HGV has informed owners that it has entered into an agreement with Lemonjuice Solutions to transfer the management agreements and developer rights for the selected properties, with the transition taking effect on 1 July 2026.

Resorts Included in the Transfer

The agreement applies to the following eight resorts:

• Alhambra Villas – Kissimmee, Florida

• Beach Quarters Resort – Virginia Beach, Virginia

• Bryan's Spanish Cove – Orlando, Florida

• Fairway Forest Resort – Sapphire, North Carolina

• Orbit One Vacation Villas – Orlando, Florida

• Parkway International Resort – Kissimmee, Florida

• Riviera Oaks Resort & Racquet Club – Ramona, California

• Sunrise Ridge Resort – Pigeon Forge, Tennessee

Options Available to Owners

As part of the transition, HGV has presented owners with three available options.

Become a U.S. Collection Member

Owners may relinquish their deeded ownership in exchange for membership of the HGV U.S. Collection at no cost. HGV has advised that it will cover all title transfer fees associated with this option.

Retain Existing Ownership

Owners may elect to retain their current deeded ownership. Management of the resort will transfer to Lemonjuice Solutions on 1 July 2026.

HGV has stated that no future plans for the affected properties have yet been announced and that Lemonjuice will communicate directly with owners regarding any developments following completion of the transfer.

Terminate Ownership

Owners may choose to surrender their ownership by transferring the title back to the developer. To do so, maintenance fees and all other financial obligations must be fully up to date. Owners selecting this option will be responsible for any applicable title transfer costs.

Who Are Lemonjuice Solutions?

Lemonjuice Solutions specializes in acquiring and revitalizing ageing or financially distressed legacy timeshare resorts.

Rather than simply managing declining properties, the company focuses on restructuring resorts through capital investment, operational improvements and modernization, while also providing owners with practical exit solutions where appropriate.

According to the company's published information, its objective is to transform underperforming resorts into financially sustainable developments with an owner-focused approach.

Services Provided

According to Lemonjuice Solutions, its principal services include:

• Resorts Reimagined™ – Investing capital to modernize ageing resorts, including improvements to infrastructure such as heating and air-conditioning systems, windows, swimming pools and other facilities, without imposing special assessments on owners.

• Professional Property Management – Addressing operational inefficiencies, ageing ownership demographics, high maintenance fee delinquency rates and governance challenges within homeowners' associations.

• Rental Optimization – Converting unused or unsold inventory into revenue-generating rental accommodation to help fund ongoing resort improvements.

• Asset Repurposing – Redeveloping timeshare properties for alternative uses, including conversion to full-ownership residential condominiums where appropriate.

• Owner Support – Assisting with title remediation and providing lawful exit options for owners wishing to relinquish their timeshare interests.

Lemonjuice's Position

Lemonjuice presents itself as a company committed to preserving legacy resorts while improving the experience of both owners and staff.

According to its published corporate literature:

"Since 2016, Lemonjuice has invested more than $20 million in legacy timeshare resorts, re-energizing staff, improving infrastructure, cleaning up defective titles and returning approximately $14.5 million to timeshare owners."

The company states that its long-term objective is to create financially sustainable resorts through investment, modernization and improved management practices.

A New Approach to Legacy Resorts?

Most major timeshare developers inherit properties that are ageing, financially challenged or no longer commercially viable. In many cases, these resorts are ultimately closed, leaving owners with little alternative but to holiday elsewhere within the developer's network.

The transfer of these eight resorts to Lemonjuice Solutions represents a different approach. Rather than simply disposing of ageing assets, HGV appears to be placing them with a company whose business model is centered on restructuring and reinvestment.

“Whether this strategy proves successful remains to be seen,” comments Sharon Johnson, spokesperson for Timeshare Advice Center. “While Lemonjuice's published objectives and previous investment record present an encouraging picture, the true measure of success will ultimately be the experience of the owners themselves.”

As the transition progresses, owner feedback will determine whether the arrangements announced by Hilton Grand Vacations deliver the long-term benefits that both companies envisage.

If you are a concerned Hilton owner with questions about your ownership, contact our team for free, expert advice.